I’ve realised that Etsy is a lot harder than I thought it would be. I thought it would be the case of uploading a picture of my product, putting a price next to it and a brief description. Oh how wrong I was. There are so many different elements to it, in all honesty I’ve found it hard to keep on track with it. When I first set up my Etsy shop I was planning on doing an update every month but that just isn’t doable. I thought I would do a list of everything I have learnt from Etsy so far, so if you’re planning on opening a shop, hopefully this’ll help.
These are the main lessons I’ve learnt from being on Etsy so far..
Some of the things to do when you first set up are;
- Join your local Etsy team! This has been the best bit that has come from having a shop on Etsy because I’ve made some really good friends from doing so. The people in the team are going to probably be the only ones who can totally relate to what you’re going through and can give you quality advice. Even if you don’t do much with your Etsy shop it’s such a great support system, you end up chatting about things which have nothing to do with Etsy
- Take decent pictures of your products – if you don’t have a decent camera or know how to take lifestyle photos it’s worth getting a professional to take some, the time you waste in taking photos would probably equate to the amount you would pay a photographer.
So these photos show you how my photography has changed on my Etsy shop. I know which pieces I would rather buy if i was a customer! You can see more here.
- Write your ‘about me’ ‘story’ ‘shop members’ This is one of your USP’s (unique selling points) and will make buyers know who they are buying from, people love spending their money on a small business where £20 means a hell of a lot more to us than a big company.
- Make sure to do your shop policies, Etsy have their own standard ones but it’s worth making sure you’ve covered everything in your area.
- Make sure your descriptions cover everything about your product, try and think of every question a customer may ask and try and answer it.
- Find 4 people who make similar products to you, see if your pieces are in the same price range because you don’t want to price yourself out of the market either higher or lower than your competitors.
- Have a good old nosy over their shop, you can learn a lot from other people. By no means am I saying copy but It’ll make it all a little bit less daunting when you have an idea in mind of what other people have done.
- Tags, tags and more tags. I hadn’t realised that the more keywords you have in your title the more likely someone will come across your products… sounds so obvious but I presumed at the beginning that ‘blue plant pot’ would make my products the top of every search list.. I even have to put ‘fish’ in my titles now because of Autocorrect!!
- This next point comes with a warning… When I first got an Etsy shop, I joined lots of Etsy help groups on Facebook. On one hand, they’re helpful because you can ask questions to other sellers who have been selling on Etsy for years and you can see that other seller’s shops are facing similar hold backs. BUT, and this is the warning… They can actually make you worry about issues that may arise or tell you stories about nightmare customers. I for one have never had a horrible/difficult customer (touch wood) but I do worry that one is just around the corner and I don’t think that’s a healthy way to prepare yourself for a difficult customer. So by warning you, I’m just pointing out they are there IF you need them BUT try not to read about the horror stories because you end up worrying yourself that you’ll be next.
And just something which I had never considered before starting up an Etsy shop;
Reviews are SO important to us small businesses, a review which may only take 5 minutes to write will make our day. If you do buy something from our shops we’d all love it if you gave us a rating and write something even it if just a thank you. Reviews not only help future customers more likely to buy from us but they also help our SEO.
That’s all for today guys, please feel free to comment below with thoughts or questions, I’d be more than happy to answer them. If you’d like to email me them, my email address is info@FICHceramics.com.
Remember you can follow me on Instagram by clicking here. You can find my website at www.FICHceramics.com and my Etsy shop here. Christina, one of the Etsy gals I was talking about earlier, does Etsy workshops so if you would like further help, you can reach her here. To read my previous posts, please click on the title you’d like to read; Me, Myself and I, My 5 top tips on how to work Instagram as a maker and How to make the transition from making your hobby a full time job, a little easier.
Thanks again for reading my rambles, I hope I’ve said something useful which may be able to help some of you get started! 🙂